X
Thread
A thread is a sequence of connected X posts by the same author, each replying to the previous one.
Definition
Threads are X's long-form unit. The first post carries the hook and is the one that's shared. Each subsequent post replies to the previous and delivers one idea at a time.
How to use it
5–8 posts is the sweet spot in 2026. Post 1: hook (180–260 chars). Middle posts: 200–280 chars each. Final post: summary or CTA. Never write "a thread 🧵" — the algorithm downweights it.
Common mistakes
- Emoji 🧵 in post 1
- Threads over 12 posts — completion collapses
- Link in post 1 (put it in the reply chain instead)